It’s been almost five years since the American Retirement Association “launched,” along with new logos for each of our member associations. This week we unveil an updated and refreshed look for those brands.
In 2018, we undertook a review of the American Retirement Association brand, along with each of the member associations; ASPPA, ASEA (formerly ACOPA), NAPA, NTSA and PSCA. Our goal was to not only maintain consistency between the ARA brand and the member associations, but to refresh the font and color palette to provide a more distinctive look and feel, while also adding substance.
After a thorough review, including deep research into color and font trends, we are today pleased to debut our enhanced brand. You will note the use of deeper, richer primary colors, coupled with a warm grey across all the sister organizations. The font is “heavier,” creating a more substantial, modern feel.
We believe these new color schemes and font choice not only maintain the unity of our brand across member associations, but also highlight each individual organization, and ultimately reinforcing a strong brand identity across our membership base.
We look forward to incorporating this new, vibrant branding on our websites and materials over the coming months.
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