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Business Insights: Reaching Clients During the Pandemic

As soon as COVID-19 hit, I had a Hi/Low list created and started from the top and called every day from 9 a.m. to 7 p.m. It was a great experience. No agenda except to ask, “How are you doing?” Everyone was glad to hear from me. I actually got a lot of new business out of the endeavor! And as time went on, I received referrals, too.

I have clients in a lot of different states and have always used join.me, but my local clients were very pleased with the use of join.me. And there was opportunity for my staff in creating efficiencies around electronic signatures. The goal was to have people read and take action on the emails they send out. Calling them first. Telling them the email is going out and immediate action is necessary. Then the email starts out with an acknowledgement of the phone call and has particular words highlighted so their eyes see the most important requests.

And I myself have advanced in my grasp of all the technology. 

Christina Winters is founder, CEO and President of Creating and Managing Wealth. She is a 2018 Elite Advisor. 

Editor’s Note: This piece is part of the Business Insights Series in which NTSA Elite Advisors offer ideas and insights intended to offer members support and provide information concerning business opportunities. 

Opinions expressed are those of the author, and do not necessarily reflect the views of NTSA or its members.

Advisory services offered through Capital Analysts, or Lincoln Investment, Registered Investment Advisers. Securities offered through Lincoln Investment, Broker-Dealer, and Member  FINRA/SIPC,  www.lincolninvestment.com. Creating and Managing Wealth, LLC., and the above firms are independent and non-affiliated.
  
About the Elite Advisor Award 

The NTSA Elite Advisor Awards focus on NTSA financial advisors' innovative, unique, profound and successful best practices for advocacy, leadership, practice management and legacy. More information about the Elite Advisor Awards is available here

WOWcasts Available 

Christina Winters was featured in the 18th WOWcast Series. Part I is here; Part II is here; Part III is here.