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Asset International Acquired by Private Equity Firm

Asset International, the company that owns PLANSPONSOR and PLANADVISER, was acquired June 20 by Genstar Capital, a leading middle market private equity firm that focuses on investments in targeted segments of the financial services, software, healthcare, and industrial technology industries.

Austin Ventures, led by “CEO in residence” Jim Casella, bought AI in 2008 and added mutual fund research company Strategic Insight in 2009 along with other, smaller enterprises. The company has focused on data and research, publishing and events in the financial services market.

Tony Salewski, a principal at Genstar, said, "Asset International is a strong, vertically focused information services business that we have followed for several years, and it is an exciting platform from which to build a global leader in financial data and marketing services. We are pleased that Jim chose to partner with us and we look forward to working with him to capture additional customers, accelerate product innovation, and expand the geographic reach of the company. Given the significant fragmentation among information providers globally, we have also committed capital to pursue acquisitions."

Said Casella, "With Genstar's help and expertise we will better capitalize on opportunities within our existing base of large enterprise clients, expand the product portfolio into adjacent sectors, and increase market share in underpenetrated international geographies."

The transaction is expected to close next month.